People may spend less time chained to a desk these days, but that doesn’t mean that they’re spending less time tethered to technology. The explosion of mobile tech and devices has made them more user-friendly and less expensive, and that also means they’re everywhere. Even you grandparents are likely to have a smart phone, a tablet and several social media accounts.
Riding the Mobile Wave
Increased mobility means that eCommerce websites and web marketers must keep up to remain competitive. Consumers are more likely to use their PC to investigate a company initially, and then turn to their mobile device for tasks like placing and tracking orders. Not only are the basic coding and capabilities different for mobile platforms, what works and looks great on a full-size monitor is usually a disaster when customers are trying to get to know you and interact on a tablet or smart phone; even traditional shopping cart design can be a problem on mobile platforms.
Improving customer interaction and user experience aren’t the only considerations; lack of mobility affects your search ranking, too. All content marketing is based around SEO – it has been pounded into the heads of web entrepreneurs, business owners and marketers for years – and Google is constantly changing the way they evaluate and rank websites. The company recently introduced an update that will lower the rank of websites that aren’t mobile friendly, and that will have a big impact on your web presence and traffic.
Now That You Know the Importance of Effective Mobile SEO, What Next?
Web designers and marketers are now left with the challenge of improving the responsiveness of their web design in order to adapt to the new search criteria. Responsiveness is the degree to which your website is viewable over a variety of platforms. It’s no longer viable to have separate static and mobile platforms; your content must incorporate a responsive design that works the same in either environment. The benefits of converting to responsive, cross-platform web design are:
* Cost-effectiveness. Money is always a consideration, and it’s especially important for small businesses and startups. With a responsive website, you’ll spend less money on design and development, and less time on updates and additions.
* Increased sales. The fact is that more consumers will be doing everything via mobile. If you don’t provide easy, efficient multi-platform access, they’ll drop you and do business with someone who does.
* Increased market share. Easier viewing and interaction means that you’ll increase your presence and market over a wider demographic. The simplicity and portability of mobile technology means that a greater range of consumers are going mobile, increasing the mobile customer base overall.
This Bottom Line Affects Your Bottom Line
Ecommerce and web marketing aren’t linear in practice; they are a circle of technology + consumer behavior + SEO optimization that constantly evolves, and one element feeds into the other. The companies that can remain fleet of foot and flexible are the ones that will come out on top and remain competitive. In an ocean of eCommerce websites, it’s either adapt or get left treading in the wake