Internet Technology

Pick Yourself A Winning Domain Name

You’ve put in all of the necessary blood, sweat, and tears to become successful at your life’s goal. You’ve spent all of the time, effort, and money that it takes to put yourself forward in life as an entrepreneur. Now it’s time to reap the reward for all of that long toil and trouble. It’s time to open up your brand new small business on the Internet, complete with your own official company website. There’s just one small hitch that might still be holding you back. Have you thought of a domain name that’s a real winner?

What Really Is There In A Domain Name? Is It Really That Important?

When it comes to choosing a domain name for your website, you’ll naturally want to name it as closely as possible to your newly incorporated business name. You don’t want to get all jokey about it. You certainly don’t want to make the spelling torturous and hard to remember. Many business owners make the latter mistake on a constant basis, sometimes because they want to make the name as “unique” as possible, and sometimes because the name is already taken and they want to use something close to it. In either case, it’s a major mistake.

It May Be A Mistake To Overthink Your New Domain Name

Your best bet is to choose a name that is simple and descriptive, without being too elaborate or humorous. You don’t want to use any pop culture references that may be outdated and seriously out of fashion in a few short years (or months). Another consideration that may have steered many business owners in the wrong is the recent trend toward incorporating SEO keywords into the name of their domain name. While this was a trend that did seem to return positive dividends for a short while, it now seems that the recent change in Google’s algorithm has rendered it null and void.

If The Name Is Good, It’s Time To Make It Officially Yours

In short, when it comes time to do a domain search to make sure that the name you want isn’t already taken, it’s a good idea to take a deep breath and not overthink things. Once you find a good phrase that isn’t owned, or part of someone else’s “intellectual property”, it’s an excellent idea to register it and claim it as your own. From there, you can do anything you want with it. You can use immediately for your present company website, or you can hold it in reserve for a future venture.

Always Name Your Domain With Branding Purposes In Mind

Remember always that your domain name is a direct extension of your brand. Every word you utter on your website, blog, and social media pages is part of your brand of your well. But your domain name is especially important, because it’s your calling card. Take the time to get it right because you only get one chance at it.

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