Internet Technology

5 Questions You Should Ask A Prospective SEO Consultant

Search engine optimization, or SEO, is part of the digital marketing strategy that makes or breaks a website. It’s not as simple as slipping in keywords wherever possible, and usually a consultant should be brought on to save time. However, there are many types out there, and not all of them are trustworthy. Hiring a shady one will not only lose you money, it can jeopardize your business in the long run by incurring penalties from search engines like Google for breaking the rules, hurting your traffic and profits for months or years to come. To scout out if a consultant is good, here’s some questions to ask:

1) What’s your process?

The first thing that should be determined is it the consultant has a serious strategy. A bad consultant will wave the question away, citing confidentiality or that they can’t say until you’ve hired them. The truth is that if you knew the tools they use, you’d run! A good consultant won’t outright give you a detailed plan, but they should be able to give an overview of the steps they’ll take: an audit of your current SEO, evaluating the quality of your content, looking for strong keywords, and so on.

2) Can you guarantee results for me?

Shady consultants will say yes without a second thought. In fact, they’ll advertise it, claiming they can get you to the top three results in a short amount of time. But, like medicine, engineering, or any other applied science, a good consultant will only tell you they’ll try their best.

The reason for this cautiousness is not a lack of skill, but a lack of complete knowledge. Google keeps its ranking algorithm secret. Not only that, this is changed regularly, and while the way parts of it work can be sniffed out by trial and error, nobody ever has the full story. Anyone who claims otherwise is lying or deluded.

3) Can you get me quick results? Say, in a week?

Once again, the correct answer is “not likely”. The way proper SEO works is by organically building up your website’s relevance, taking weeks or months to start producing visible impact. Bad consultants can get your site to the top rankings for a brief period, but this is done via “black hat” tactics – spamming backlinks, embedding hidden keywords in the background, scraping, and the like.

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4) How frequently will I receive reports? Please show me a sample.

If the consultant returns a Google Analytics page, either they’re lazy, or have something to hide. Either way, it’s a warning sign. Monthly reports are the standard. SEO works fairly independently, so you should be in contact no more than a few times a month.

A proper report should contain details such as rankings, keyword performance, traffic for the month, and conversions, as well as useful information like suggestions on where to go from there. A good SEO consultant not only finds problems, but makes improvements, such as by noticing that certain keywords do better and noting that a focus on those would yield better results.

5) How good are you with local search results?

Physical businesses like plumbing services, pipe installers, or goods traders gain much more from local searches. For online businesses that ship globally, this isn’t as much an issue, but it makes a massive difference in conversions when the potential customer has to be in the region for them to make a purchase.

Bad consultants will downplay this, saying “all publicity is good publicity”, or that raw traffic is what’s most important. Good ones will show you their track record.

On a side note, when looking for consultants, add your region to the search. For example, if you are based in Toronto, companies that show up under the searches for “SEO Toronto” or “SEM Toronto” would be better suited for you than just “SEO” – they are more in touch with the hot keywords for the region and ongoings that could pose opportunities.

In conclusion, a good SEO consultant will be transparent and support realistic expectations. They will keep you updated, and work with you, rather than work on you and run before you notice something’s not right. The potential for growth with SEO is tremendous, so when you hire, do it right, and you will reap the rewards – not instantly, but in a reasonable time frame.

Apps and Software

How To Save The Day And Spy On Facebook For All The Right Reasons

Facebook is one of many social media platforms that has shot to astronomical success since its inception. It has far surpassed sites like Twitter and Myspace. It is now one of the most famous businesses in the world, with over 1 billion users on the site. With a reach like this, it is also one of the most useful anywhere. It can be used for a whole range of reasons.

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The many uses of Facebook

For the businessman, it can become a platform across which connections can be established with peers and investors. It can be used to market a product, organize conferences and meetings, and even to have a personal chat with someone in the company outside of the workplace. To a small business owner, the platform can be used to market a product and publicize the business. By far the most prevalent user of the site, however, is the teenage child. The minimum age to have an account of Facebook is 13.

Heaven for teenagers

A lot of the users of the social media platform are also teenagers in the age range between 13 and 19. Of this, a large percentage is comprised of kids under the age of 18. With a reach of over a billion people in nearly every country in the world, there are some risks associated with the site. Kids are the most affected by these. Humans aren’t the nicest of beings in the universe. Where there are people, there is crime. Facebook, a site where random people can be added and spoken to, makes it that much easier for innocent children to make the wrong decisions.

Heaven for predators too!

There have been many cases indeed where practicing child molesters have taken advantage of the trust that a teenager places in someone older to abuse them and even rape them. There isn’t much that the company itself can do about it without compromising the principles it was built upon. Thankfully, there are sites and software out there that allow you to look in on your child’s Facebook activity. If you are suspicious that your child in involved in something bad, all you need to do is install this software on their phone. It allows you to log into their account and check up on them. It may feel like it encroaches upon their privacy, but it is a necessary thing to do.

Save your family by doing the right thing

Too often are there reports of young kids being lured into traps set by predators. By installing software like those found on http://www.cell-phones-spy-software.com/spy-on-facebook/ you can ensure that it doesn’t happen to your loved ones. Protecting your family takes priority above all else. Make sure that you know exactly what your kids are doing online and who they are talking to right now. Taking these steps could very well ensure their safety. They may not think it right now, but they will thank you for it later on in their lives.

Mobile Technology

How to Recover Data from your iPhone

iphoneThe data you store on your iPhone is unique among all the information on the device. The reason is that data is unique. Nobody else has your family photos. Nobody else has your calendar or your address book or the configurations for your e-mail or your apps.

In a word, that data is irreplaceable from the manufacturer or from any of the developers of the apps you use the most. Making sure you can recover that data is just as vitally important as the iPhone itself is useful. So how can you recover data from an iPhone?

Where is my Data?

Like all operating systems, iOS stores your data in a structure called a “file system.” Theoretically, any software that can read that file system can recover your data, regardless of the status of the installed software, including the operating system. What you need to do is “mount” that file system from an external device (like a Mac desktop or Macbook) with an application.

If you connect your iPhone to that external device with a USB cable, for example, the external device will be able to see your iPhone’s file system and give you access to those files through the application.

What Applications are Available?

A few good examples of external file system reader applications are products like Mac FoneLab, Leawo iOS Data Recovery, iTunes or even non-Apple operating systems like Linux.

When attempting to restore an iPhone, you have to remember the device is at its heart a little computer very similar to the Mac itself. Mac OS X can communicate with nearly any other operating system ever invented, so it stands to reason your iPhone can as well. After all, iOS is based on Mac OS X which itself is based on Unix.

Apple data recovery from professionals

Alternatively you can source a data recovery professional to use their hardware to recover the data, which often provides a cheaper alternative than going to the Apple Store. Companies such as CyberCall Computer Repair Bristol provide services such as Apple device repair and iphone data recovery. These services can fix issues with your device and recover your data at a much higher success rate than a lot of simple softwares.

As with all computers, the best advice is to back up your data as often as possible. iTunes makes this possible from your desktop or laptop Mac operating system. If you don’t have access to a Mac, iOS 8 or later will allow you to back up your phone to the Apple iCloud service.

What if the Restore Fails?

As a last resort, you can always return your device to an Apple Store and have one of the experts in the shop connect your phone to one of their specialized Mac devices to see if they can make a backup for you. This is often the best option if you aren’t familiar with the other tools or options for restoring files from a damaged or disabled device.

Data backup and restoration is just as much an issue with mobile devices as it is with desktop PCs and tablets. Make sure your backups are as current as possible so if you do encounter a damaged or disabled phone you won’t be stuck trying to replace the irreplaceable.

Mobile Technology

Responsive Mobile Technology is Made for eCommerce, So Embrace it

cartPeople may spend less time chained to a desk these days, but that doesn’t mean that they’re spending less time tethered to technology. The explosion of mobile tech and devices has made them more user-friendly and less expensive, and that also means they’re everywhere. Even you grandparents are likely to have a smart phone, a tablet and several social media accounts.

Riding the Mobile Wave

Increased mobility means that eCommerce websites and web marketers must keep up to remain competitive. Consumers are more likely to use their PC to investigate a company initially, and then turn to their mobile device for tasks like placing and tracking orders. Not only are the basic coding and capabilities different for mobile platforms, what works and looks great on a full-size monitor is usually a disaster when customers are trying to get to know you and interact on a tablet or smart phone; even traditional shopping cart design can be a problem on mobile platforms.

Enter Google

Improving customer interaction and user experience aren’t the only considerations; lack of mobility affects your search ranking, too. All content marketing is based around SEO – it has been pounded into the heads of web entrepreneurs, business owners and marketers for years – and Google is constantly changing the way they evaluate and rank websites. The company recently introduced an update that will lower the rank of websites that aren’t mobile friendly, and that will have a big impact on your web presence and traffic.

Now That You Know the Importance of Effective Mobile SEO, What Next?

Web designers and marketers are now left with the challenge of improving the responsiveness of their web design in order to adapt to the new search criteria. Responsiveness is the degree to which your website is viewable over a variety of platforms. It’s no longer viable to have separate static and mobile platforms; your content must incorporate a responsive design that works the same in either environment. The benefits of converting to responsive, cross-platform web design are:

* Cost-effectiveness. Money is always a consideration, and it’s especially important for small businesses and startups. With a responsive website, you’ll spend less money on design and development, and less time on updates and additions.

* Increased sales. The fact is that more consumers will be doing everything via mobile. If you don’t provide easy, efficient multi-platform access, they’ll drop you and do business with someone who does.

* Increased market share. Easier viewing and interaction means that you’ll increase your presence and market over a wider demographic. The simplicity and portability of mobile technology means that a greater range of consumers are going mobile, increasing the mobile customer base overall.

This Bottom Line Affects Your Bottom Line

Ecommerce and web marketing aren’t linear in practice; they are a circle of technology + consumer behavior + SEO optimization that constantly evolves, and one element feeds into the other. The companies that can remain fleet of foot and flexible are the ones that will come out on top and remain competitive. In an ocean of eCommerce websites, it’s either adapt or get left treading in the wake

Latest Tech

Online CFD trading – A New Way Of Financial Trading

Online CFD trading means trading with CFDs online. CFD stands for contract for difference and it allows you to make profits due to price changes of underlying assets. These assets are not owned actually. This is a new type of financial trading and is gaining popularity these days because of many advantages it provides over the traditional ways of financial trading. The best thing about trading CFD online is that you are not going to buy the actual assets and you just trade with the movements of the assets. This helps in removing the hassles of owning the assets and thus a better advantage than traditional trading.

 

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What is the reason for growing popularity of online CFD trading?

 

There are many advantages which online CFD trading provides and let us understand them.

Leveraging- This is a mechanism by which you are offered a magnified trading amount and higher returns on low investments. Through Leverage perform higher trades by depositing only a small amount of money which is called margin with the broker. In today’s CFD platforms you can also get leverages as high as 400:1. Thus a very small principal can control a significant trading amount, magnify gains but it has to be noted that the losses are also magnified. With the decision of taking higher leverage the importance of better preparation and more professional execution also comes in place.  You can get the benefit of trading CFD into many asset classes by taking the advantage of leverage ability across the entire range.

Tax and low costs- Since CFDs are traded only on the price movements and they are agreements only without any asset ownership, the cost effectiveness and tax efficiency is also a great advantage to the online CFD traders. The transactions costs are minimized and the fixed costs of holding assets are also minimized. The delays in physical delivery of assets, registration, holding, safe custody charges are eliminated which saves your time and money.

Convenience of placing orders online- With online CFD trading you can place your trading orders on multiple platforms with ease with just a single online interface. There is a round the clock assistance from leading online CFD brokers and they also provide a CFD trading platform online with a great interface. The need of any middleman is eliminated through the use of online trading CFD platform. You can monitor your CFD portfolio with the device of your convenience. Now trading CFD is provided on every platform for smartphones and tablets and thus a CFD trader can place orders at his own convenience.

Thus you can easily understand here that why online CFD trading is growing in popularity these days. The advantages explained above helps in giving an edge to CFD trading over other traditional ways of trading.

Apps and Software

The Importance of Task Delegation for Project Success

No project can be done at the best level if only one person performs all the tasks. Exactly because of this we decided to describe the importance of task delegation in this post to help your project gain higher levels of success.

A More Efficient Project

Efficiency in the meaning of the project actually stands for fulfillment of the project and its completion on the set time. It gives you better credibility from the clients’ side. Efficiency also is a great helper in finance issues. Complete the project from the first time and do not waste money and time for redoing something. Thus, you need to choose the right people to work with in order to complete and lead the project in order to get all the above mentioned benefits.

Proper Project Development

Task delegation is also crucial to the project development in general. The whole project will be successful only if its every part is done in the proper way. You as a leader should rule every step but there is no secret that you cannot do every step yourself. When you have a good team of people to delegate some duties you are able to check the quality of the overall result at every step. And if you have professional people for the project completion then you have less worries and stress, meaning that the project develops in a smoother and easier way. As a result, you get the completed project in the set time frame with no stress, happy workers and clients!

Choosing the Right Project Management Software

If your project is small and all the staff is sitting in one room then you will be able to rule everything without any help, but in case you have a project which involves people from different cities, countries and even continents then some means of connection are vital. Exactly to reach that perfect level of connection and to be able to follow and rule every piece of a huge project you need to find a reliable project management software that will not only help you govern but save lots of time.

The above three points show that one person in a big project is nothing without a great team, so create a team, delegate some of your duties and become successful!

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Latest Tech

World’s Most Expensive Headphones, Sennheiser Orpheus, Just Got More Expensive

If you belong to the group of people who likes music, you know what headphones are. The most common over-ear models are big and bulky with big drivers stuck close to your ears. Most probably you already own a few pairs yourself. But, even if you consider yourself as an expert audiophile who spends thousands on new headphones per year, you will probably never own a pair of headphones which Sennheiser recently released.

This model was first released in1991 for the, then obnoxious $16.000 per pair, which you will have a very hard time finding below $30.000 today. Check the evolution of headphones to really comprehend how far out the old model was at the time. With the new updated model the price has changed too, it’s not $30.000 it’s also not $40.000 and even $50.000 won’t be enough. To get your hands on a pair ofSennheiser Orpheus, the most expensive headphones in the world ever made, you will have to part from a gargantuous price of $55.000. If you intend to buy them for the demanded amount of dollar bills, you are either filthy rich or a bit insane.

The end product of Sennheiser’s quest for the absolutely best sound ever made by a pair of headphones, is pricey to say the least. To acquire this first-rate piece of sound engineering you will not only have to fork over the lavish price but also act quickly since Sennheiser can only make 250 of these per year. All of those hand crafted parts take time to create and polish and Germans only have a limited number of hands to work with.

To get the idea why the price is so high we must take into account the headphones come with a whole state-of-the-art headphone station with its 8 digital-to-analog-converters, Italian solid marble structure, hand-picked by the development team, vacuum pre-amplifier and elegant moving control buttons. All of this probably still doesn’t justify the price in most people’s eyes, but if you want to make a real statement as an audiophile, you will have to forget about reasonable.

Once you get your hands on your very own Orpheus you can start to relish in the sound only a selectfew will ever be able to experience in their lifetime. This is nothing like you have ever heard before, because this is the clearest and most detailed sound humans have ever been able to hear from a pair of headphones.

You own a pair of $3000 headphones, which you brag about to your friends about? Well, hate to break it for you, but a new champion has come to town and this time around a mere few grand won’t cut it.

Check the video below to see how this audiophile dreams work in practice,maybe the video will persuade you to stall the purchase of a new home for your family and instead get this marvel of modern sound engineering.

Latest Tech

Alternatives To Relying Your Own Website Design

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There are a lot of nuances to website design that can take time to understand well enough to be able to create something that is visually appealing and provides information that is easy to understand- and relevant to what the corporation’s or company’s goals are.

As the person who is likely going to be the one who runs the project and accounts for the work being done in-house, it is fairly important for you to be somewhat service-agnostic, choosing only the requirements, results, and processes that seem to be best-suited to the task at hand.

Here are some additional options to consider when you first start thinking about using outside help on a web development project:

ROI is king: It may sound like a cliche, but ROI is really king for most project managers. The idea that anything you do to an existing website or set of services should add value in the form of monetary and quality benefit is not new, but it is certainly not a required piece of many projects because it takes some thought to develop a matrix that encompasses both what occurred before and what will occur after the project is finished in an objective fashion. By the same token, if you can show ROI after your project is completed, you will likely bask in the temporary glow of management approval.

Partner with the right people: Another important decision comes when you determine that it may be possible to take some or all of the website development outside your company. It is at this point that you want to develop a well-thought out plan that includes the a set of requirements that will help define the partner that you choose. Ultimately, you want someone flexible, talented, affordable, and somewhat ethical

in terms of character. In terms of capabilities, having a history of similar projects that have they have participated in or led successfully is usually a good start.

Custom web design: You will also want to think about the scope that you will develop internally and externally on your project. Are you going to keep design in-house- or do you plan to share requirements with a development team from your vendor?

One of the types of web design practice for external vendors that is proving to be quite popular right now is free custom site design. The idea is to work with a client and build them a web site that is somewhat custom and then make money by signing a long-term service agreement. For the client, this can work well because there is no up-front cost. For vendors, like web.com that have developed a sophisticated approach to creating websites based using this strategy, it means more customers willing to take those first steps out of their own, internal design team towards an outside vendor.

Making a move towards augmenting what you do in-house with an outside vendor can be a large step. If you underpin your decision making with solid process decisions, it will normally end up being a win for everyone.

Latest Tech

Efficient And Helpful Triggers In Salesforce Tutorial

121Many members of the Salesforce.com community are beginning to show an interest in cloud computing, with the result that they have many queries. Their most common queries pertain to writing as well as testing and debugging triggers in salesforce. Since there is a great deal of difference between programming for a dedicated server and a multi-tenant platform, it’s important to develop triggers in Salesforce tutorial to help them programmers with a .NET or Java background to figure out how to go about it.

Unlike other tutorials however, this triggers in Salesforce tutorial does not cover each and every aspect of bulk processing or triggers. It does, however, aim to bring together all the different tutorials over the Internet into one comprehensive document so that the reader does not have to read through multiple documents or sources for the information they require. The purpose of this tutorial is to demonstrate the correct way of writing, as well as the incorrect way of writing triggers for Salesforce.com.

Starting With Triggers In Salesforce Tutorial

Before you begin, you need to understand what a trigger is in the first place. Those with an Oracle or SQL Server background have some idea about what a trigger is, but a Salesforce.com trigger is different from the triggers found in these environments. The Apex documentation describes a trigger as a script that kicks in after an event such as delete, update or insert has been executed. It can affect anything from a single record to up to 200 records, so it is highly recommended to write a script that will accommodate a large number of transactions, to take advantage of this feature.

Let’s first talk about how not to write triggers. It is very important to mention this as many novice developers begin by making quite a lot of errors so it should be pointed out first. The most obvious error, of course, is to write a trigger that would be effective for only a single record at a time instead of bulk transactions in which multiple records are queried and affected. This is particularly true of programmers who come from a .NET or Java background, where such a thing is generally considered acceptable. In a Salesforce.com environment, this is a sheer waste.

The Apex runtime engine implements a large number of governors for particular entry points and contexts, for example, tests, WSDL methods, controllers, triggers and anonymous block execution. You should make it a point to go over all documentation provided in order to understand how to develop for Force.com. Do note however that the documentation recommends that you test 25 records, but experts recommend that you test 200. This is because using 25 records without taking advantage of the testing runtime context will ensure that your trigger will run without generating any bugs. However, as soon as the triggers in Salesforce tutorial is implemented in a live environment, the 21st record will generate an exception. This is because triggers impose a 20 SQL query limit, whereas in RunTest, this limit is 100 queries.

Latest Tech

Movavi Video Editor Review

 

Editing videos can be tough, especially if you have no prior experience. That is why most people assume that it is something only professionals can do, but that isn’t exactly true either.

The truth is that when you boil it down, the ‘difficulty’ involved in editing videos is really a question of the software that is being used. A lot of the software out there is intended for professionals, and so it assumes a certain level of technical expertise and experience. However the Movavi Video Editor is different in this regard, because it does not make that assumption and instead focuses on a user-friendly approach that is accessible regardless of your level of experience.

 

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Being designed from the ground up with the user experience at the forefront, the Movavi Video Editor makes all of its powerful features accessible and easy to use. Many can be selected and dragged into place, and everything is clearly visible and in non-technical jargon so there should be no issues finding the features that are needed.

The best part is that although it is ‘simple’ to use, the Movavi Video Editor sacrifices nothing in terms of functionality, and is able to provide a host of video editing features that are incredibly powerful. Some of these features include being able to cut, trim, and edit video footage, adding titles, inserting audio, utilizing special effects and filters, and even enhancing the video quality and correcting common problems.

All of these features follow the same user-friendly approach so there should be no issues learning how to use them. In fact, in no time you’ll probably be able to master them and put them to good use when you edit your own videos.

In stark contrast to the experiences that you may have had with some other software where you aren’t quite sure what you should be doing, with the Movavi Video Editor you’ll find that everything comes a lot easier. Even for more experienced users, the intuitive nature of the software will mean that you’re able to pick it up a lot faster and really capitalize on the full strength of its features.

So if you’re looking for a rock-solid movie editor that has powerful features and yet is accessible, the Movavi Video Editor will fit the bill perfectly. Go ahead and try it out for yourself – there’s no better way to see what it’s capable of than by checking it out firsthand.