Latest Tech

Compare Digital Signage Software

What is digital signage?

Digital signage uses a mix of hardware components (PC, Android device, System on Chip – SoC), some type of display (LED, LCD, projector, etc.) and CMS software to deliver live news, information and media content to an audience.


Why is digital signage so popular?

Digital signage’s popularity has taken off in the past 15 years due to many factors.  For starters, hardware components have become smaller, better and cheaper.  What once required a full-tower PC hidden in a wiring closet, has now shrunk smaller than your average TV remote.  System on Chip “smart” displays even have the computer embedded inside them.  Today, SoC displays deliver the same performance as a full-fledged PC, and some may soon exceed these capabilities withbetter playback quality and 4K content support.

Since the hardware is integrated into a single unit, SoC displays offer substantial cost savings and ease of installation.  There are no longer any wires hanging from the back of the displays and external PC or Android device to steal making them ideal for commercial use.

Another important factor is the availability of professional content creation and editing tools.  Smartphones can now capture video at 4K resolutions, with a quality that rivals pro equipment of only a few years ago.  Combine this with high quality stock footageavailable online, and you have all the ingredients for success.

The last piece of the puzzle is the software running the show.  Most digital signage applications require some type of CMS software.  That would be the content management system people use to manage and create content, prepare schedules or set up rules that determine when and how content will be played.  Most CMS software requires a media player of some sort.  In other cases, the CMS may simply display the content in a full screen web browser.  CMS products often feature a dashboard of sorts, so end-users can interact with the system.  Then you have the different types of CMS products.  Some are delivered via the cloud (as in, Software as a Service, or SaaS) and others require a local server of some type which is managed by the end-user, or by a technical resource.

CMS software has evolved a lot since the industry’s early days.  Today’s CMS software is easier to install, use, and manage than the early products.  There are still products that are more complex and require specific technical expertise, but the trend is leaning towards user friendliness.

When you put it all together, it’s easy to see why the sector has taken off and become so popular.

Who uses digital signage?

The digital signage industry has achieved some sort of “critical mass”, since all the pieces are readily available and more affordable than ever.  Less technical knowledge is required, so more and more people use digital signage for all sorts of uses:

  • Engaging customers and staff.
    • Lobby welcoming screen.
    • Information kiosk.
    • Employee training.
  • Presenting statistics, financial information, real-time data.
    • Informational dashboards.
    • Stock prices.
    • Currency prices.
    • Call-center statistics.
    • Sales figures.
  • Advertising products and services.
    • Restaurant menu boards.
    • Retail, point-of-sale signage.
    • Indoor and outdoor advertising (d-o-o-h).
  • Industrial and commercial applications.
    • Employee productivity statistics.
    • General information.
    • Safety notices.
    • Emergency/evacuation notices.
  • Museums and attractions.
    • Exhibit signage.
    • Queue management.
    • Donor walls.
    • Patient notification.
    • Waiting room infotainment.

These are but a few applications and industries that benefit from digital signage displays.

Which software features should I be looking for?

Looking at the components that make up digital signage, and knowing how the technology is used is the first step in this process.  Your next question should be; which features are the most important for your needs.  More specifically, what makes one CMS software stand out from the rest.

To answer this, we must look at what makes a professional-gradeCMS software.

  • Multi-platform media player support. This means you can deploy many types of hardware on the same CMS software.  Multi-platform support can be extremely useful because you’re not “locked-in” to a specific technology.  For example, you can start your project on PCs and deploy SoC screens later on.  You get to pick the right hardware combination for each location.
  • Web-based dashboard. Modern CRM solutions use HTML5 to deliver a professional user experience without having to install local software.  These HTML5 dashboards provide all the functionality of a locally installed app once the end-user is logged into the system.  All that’s required is a URL, login name and password to get access to the system from any location.  The best CMS solutions also support multiple platforms such as PCs, tablets and smartphones.  Having the ability to access and program content from anywhere is now a must, which is why it should be on your list.
  • Native software vs interpreted software. It is estimated that 90% of digital signage software players are based on interpreted languages.  Coding software using this method is less costly and less expensive, however there are some major trade-offs.  Interpreted software tends to be less secure, less reliable and less efficient than the alternative.  Native software requires a lot of resources and more capital investment but the results are well worth it.  Native digital signage player software will perform measurably better than interpreted software.  Content playback is smoother and more reliable on target hardware platform.  This should factor very highly in any comparison between software products.
  • Ease of use and deployment. Look for software that is easy to use and doesn’t require any specific technical skills.  Remember that a product’s UI can make, or break your next project.  Software with an obscure and complex interface just ends up frustrating end-users.  Training costs soar and user adoption eventually drops until the project fails, or the software is replaced.  Avoid these pitfalls by selecting a CMS with a user-friendly front-end that people will actually use. When reviewing multiple solutions, always remember this rule… Training should take hours, not weeks.
  • Look for software that scales well. Maybe you’re looking at a small deployment of only a few displays.  For you, scalability isn’t a key deciding factor.  However, consider your situation may evolve over time and your needs may change.  If you pick a CMS that isn’t scalable, you may be forced to make some hard choices.  Like switching products in mid-deployment or scaling back your project, or worse.  Think of the investment in time and effort to become proficient with a CMS product.  The learning curve and the hardware investment required to have a fully functional display network.  Take the time to look at every CMS software as if it was the last product you will buy.
  • Look for “open” software that integrates easily. There are CMS products that are limited in what they can do, and how they can be integrated with other products.  Think of situations where you may need to exchange data with other software, or automate certain processes to save time.  Professional-grade CMS software products are open to other software and technologies.  These solutions offer software development kits (SDKs) and APIs, so you can extend their capabilities.

    Here are some examples of what an open system can do:

    • Trigger evacuation messages from an automated alarm system.
    • Integrate with audience detection systems to trigger content based on the audience’s age or sex.
    • Automate content uploads.
    • Generate automated playback reports.
    • Turn digital displays on or off based on a schedule.

There are all sorts of CMS software products on the market.  You can evaluate them based on price or features.  When looking for a specific product, don’t just consider the cost of acquiring the software.  Think of all the related costs.  This may sound counter-intuitive but in the long run you may find that buying cheap software can actually be a very expensive proposition.  Look at what you need now, and plan for tomorrow. Navori is a great company who has perfected the art of digital signage software. For more information on their services and how they can assist you, visit their website at Lastly, consider the cost of hardware, installation and training.  Think how much you would spend to switch to another platform if you pick the wrong one.

Latest Tech

5 Main Tips for Hiring IT Consultants

In this article you will find seven most important tips for hiring IT consultants in terms of common ideas as well as some legal things. Read the tips below and make sure to avoid most common mistakes.

1. Independent IT Staff Employee or Consultant?

In terms of legal issues if hiring an independent IT consultant you need to understand his or her status: whether the person becomes your new employee or just some kind of partner or maybe independent contractor. In most cases companies cooperate with independent Oakville IT consultants because this is a great way to avoid paying taxes and providing the consultant medical care and others. But if you are planning a long-term campaign and you believe that some IT help will always be of some use, then think about hiring a full time IT consultant for your company.

2. Protect Your Intellectual Property

It is always paramount to protect your company’s intellectual property. When hiring IT consultants you should ensure that these people will not hold your Twitter account hostage or just leave it be, and maybe even turn your company’s private data over, such as login information. In order to avoid such processes and unpleasant situations, you need to ensure that your legal department creates a proper contract between the IT consultants and your company.

3. Conduct a Thorough Interview

If you consider hiring IT consultants not as full time employees, then you need to know that in Oakville most IT consultants are often tied to the core business. This is why you need to ensure to go through the proper interviews before signing any papers. Do not forget about the recommendations for a given candidate and ensure that a person has extensive experience working with the problems and issues you need some help with.

4. Know the New Methodology

You should keep in mind that knowing what your new consultants do is one thing, but understanding how they do this is a different one. Sometimes even IT consultants may choose the wrong way of approaching your company’s development. For this reasons you need to ensure that you talk to the consultants every time inquiring information about the methodology they use and strategies they stick to. Remember that the key factor for a flourishing cooperation is two-side communication!

5. Have a Detailed Contract

And the final point of our article is, of course, connected to the proper contract with your new employee. Keep in mind our tip about private information as well as status of your new consultants. Do not forget also to discuss the existing contract and negotiate it to ensure that your consultant is comfortable about his or her new employment because happy consultant is effective consultant!

Gordon Lucas operates as a content producer for a number of online content hubs (featuring companies similar to I/O vision IT Consulting Firm), who covers a mix of corporation subjects and anything else related. A restless traveler of digital community and a true connoisseur of anything noteworthy for the security and development of the expanding businesses.

I/O Vision

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Latest Tech

How Tech is Changing the Face of Annuities

Annuities are a venerable way of keeping your retirement savings going for the long-haul, but is technology changing the way they work? The answer is yes. New technologies are helping both investors and annuity providers deal with the challenges of these financial products.


In case you’re unfamiliar with annuities, they are a type of investment that gets you regular fixed returns over a long period of time. Often, annuities are used by retired people to get a reliable source of income that isn’t tied to the fluctuations of the market. It locks up a portion of their entire retirement savings so that no matter what happens they have some form of guaranteed income to supplement Social Security and pension payments.

Speed Improvements


For the annuity providers, mostly insurance companies, the primary advantage is speed. The ability to use electronic signatures and to run investment simulations allows them to deliver quality products at a fast rate. After the financial crisis of the 2000s, annuities have become very popular because of their stability, which has forced insurance companies to actively sell these products. It’s too rich of an opportunity to let slip by.


However, electronically delivering information to investors is still a challenge. The ability to deliver prospectuses about an annuity through the internet would save companies quite a lot of money, but they need electronic consent to send them. Older generations aren’t always as savvy with email, and client confidentiality concerns are also a problem.

Annuity Calculators


On the client side, technology is also helping people make smart decisions about products. For instance, calculating the payout of an annuity can be a problem, especially for a variable one. An annuity calculator is extremely helpful in showing just what the rate of return on an annuity is. They’re especially useful for deferred annuities where the first payment may not come in for quite some time.


Speaking of deferred annuities, this is another place where insurance companies will have to get on the ball to provide a better technological experience. Unlike fixed annuities, deferred annuities are targeted toward people who are still saving for retirement. After the annuity is bought, the money is invested for a certain number of years before the first payment. As the Boomer generation continues to age out of the workforce and the next big generational wave, the Millennials, comes in, insurance companies must adapt their methods to draw people into the market.


Technological Balance


Balancing the technological comforts demanded by the Millennials with the old-fashioned technologies preferred by Boomers is tricky, but it’s something insurance companies will have to deal with sooner rather than later. Older generations may prefer to sign on the dotted line, but today’s young workers just want to click an e-signature button.


They also want access to as much information as possible about products before making a decision. Their thirst for on-demand information will drive many changes to the insurance industry that will be of great benefit to the consumer.


If you think the insurance world is dry, boring, and old-fashioned, just wait a few years. Technology and consumer demands are ready to change the face of this industry into something bright and fresh.

Internet Technology

Tech Tips: How To Monetize Blogs Effectively

One of the incredible benefits of the internet is its ability to open up hundreds of thousands of jobs. One of the most popular professions that’s primarily based on the internet is the blogging industry. Ever since the explosion of Web 2.0, it’s been pretty easy to start a blog. Building a blog is admittedly challenging for many bloggers to do. However, once the blog has reached a certain amount of followers, it’s important to monetize the blog. Monetizing the blog allows a blogger to earn an income for their work. If you’re currently a blogger and are struggling to figure out how to create different streams of income, consider these options below.

1. Affiliate Links

Affiliate links are great because they allow you to earn income easily. Once you’ve created a blog post, there are usually services or products that you’d need to promote in the blog post. Depending on the service or product, you can find out if they have an affiliate program. If they do, you’ll get a specific link to the product or service they sell. If a blog visitor clicks the link and ends up purchasing the product, you’ll get a percentage of the profits. It may sound like a difficult way to earn income. However, once you’ve convinced readers that they need to purchase a specific product in a compelling way, the affiliate income will quickly add up.

2. Sponsored Posts

Sponsored posts are increasingly popular with bloggers and companies. The company pays the blogger a one-time fee and the blogger promotes a specific product in their blog post. It is important for bloggers to be transparent about the fact that the post is sponsored and they are receiving compensation in exchange for a review. Additionally, it is wise to switch it up and make sure that only some posts are sponsored. Once readers see that all posts are sponsored, it can be a turn-off. If you’re looking to grow your brand and receive an income, make sure that readers see enough of you or other content so they’re not turned off at the sight of a sponsored post.

3. e-Commerce Stores

Do you own an Etsy shop and make your own products? Do you provide a specific service to the marketplace? If so, it is a great idea to consider opening up your own e-Commerce store. Instead of directing your blog readers to another site to purchase your merchandise, they can simply click a link to another page on your site. In order to accommodate this change properly, it is vital to purchase shopping cart ecommerce software. Users need to people to adequately choose the product they want and pay the money without any glitches. Shopping cart software is a beneficial investment that will pay for itself in the long run.

These are three viable income stream ideas for the everyday blogger. These ideas might sound complicated to begin, but try to ease into it. As you master one income stream, you can incorporate another.

Mobile Technology

When Your Galaxy S7 is A Smudgy Mess Reach for a Skin

As the one of the top phones of 2016, the Galaxy S7 has a remarkably short list of drawbacks. For those of you who already have one in your hand, it probably hasn’t taken you very long to realize one of them: the smudge factor. Next to price, it’s the most heinous of the S7’s offences. As a phone encased entirely in Gorilla Glass, it has a difficulty with fingerprints – in that it collects them until the S7 looks downright grimy. But it isn’t a permanent problem. With the careful addition of a vinyl skin or wrap, the Galaxy’s issues with smudge are a thing of the past.


Say goodbye to smudges… and a few other things

This isn’t the vinyl your grandmother covers her picnic table with when guest are over, but the basic idea is the same. The vinyl used in Galaxy S7 skins has been specially formulated to create a durable barrier between your phone and the outside world. Just like the vinyl tablecloth keeps spills, crumbs, and other accidents from ruining your gran’s table, the vinyl S7 skin saves your smartphone from scratches, scrapes, and grime that could cosmetically damage your cell – or worse. The distinctive texture of the vinyl adds a lot of grip to a slippery phone, reducing the chances of dropping it to the ground where it could crack or shatter.

Say hello to style… without bulk

The addition of a S7 wrap comes with its perks. Available in a variety of colors and textures, there’s a design that’s perfect for your personal tastes. There’s something for everyone out there; you only need find a skin provider who can offer your kind of style. Whether you rock a bright red carbon fiber decal or a sophisticated zebra wood wrap never compromise on fit. The whole point of choosing a skin over a plastic case is that it’s slim, weightless protection that doesn’t stop you from slipping your S7 into your pocket. Skilled engineers, like the designers at dbrand, can create a form fitting addition that matches every bend, bezel, and button without adding on the pounds. Check out their look and stop by They have a huge selection of designs, and their skins fit to the micro-millimeter.

Imagine pulling out not just the top phone of 2016 but a smudge-free, protected fashion statement. You can make it a reality by opening up a new tab and starting your search for well-made vinyl skins. In no time at all, you can create a customized design and have it delivered to your home.

Internet Technology

Pick Yourself A Winning Domain Name

You’ve put in all of the necessary blood, sweat, and tears to become successful at your life’s goal. You’ve spent all of the time, effort, and money that it takes to put yourself forward in life as an entrepreneur. Now it’s time to reap the reward for all of that long toil and trouble. It’s time to open up your brand new small business on the Internet, complete with your own official company website. There’s just one small hitch that might still be holding you back. Have you thought of a domain name that’s a real winner?

What Really Is There In A Domain Name? Is It Really That Important?

When it comes to choosing a domain name for your website, you’ll naturally want to name it as closely as possible to your newly incorporated business name. You don’t want to get all jokey about it. You certainly don’t want to make the spelling torturous and hard to remember. Many business owners make the latter mistake on a constant basis, sometimes because they want to make the name as “unique” as possible, and sometimes because the name is already taken and they want to use something close to it. In either case, it’s a major mistake.

It May Be A Mistake To Overthink Your New Domain Name

Your best bet is to choose a name that is simple and descriptive, without being too elaborate or humorous. You don’t want to use any pop culture references that may be outdated and seriously out of fashion in a few short years (or months). Another consideration that may have steered many business owners in the wrong is the recent trend toward incorporating SEO keywords into the name of their domain name. While this was a trend that did seem to return positive dividends for a short while, it now seems that the recent change in Google’s algorithm has rendered it null and void.

If The Name Is Good, It’s Time To Make It Officially Yours

In short, when it comes time to do a domain search to make sure that the name you want isn’t already taken, it’s a good idea to take a deep breath and not overthink things. Once you find a good phrase that isn’t owned, or part of someone else’s “intellectual property”, it’s an excellent idea to register it and claim it as your own. From there, you can do anything you want with it. You can use immediately for your present company website, or you can hold it in reserve for a future venture.

Always Name Your Domain With Branding Purposes In Mind

Remember always that your domain name is a direct extension of your brand. Every word you utter on your website, blog, and social media pages is part of your brand of your well. But your domain name is especially important, because it’s your calling card. Take the time to get it right because you only get one chance at it.

Latest Tech

Movavi Video Editor: A Full Review

To be honest there are quite a number of video editors that are available nowadays, but one of the most popular is Movavi Video Editor. If you’re thinking about trying it out, it may help to know exactly why it is so popular as well as what it could potentially do for you.

Unique Intuitive Approach

The main reason behind Movavi Video Editor’s popularity is its entire philosophy and approach to video editing. Where other video editors tend to weigh in on the technical side of affairs, Movavi Video Editor focuses on making itself as easy-to-use and user-friendly as possible.

Because it is designed as such, Movavi Video Editor features a uniquely intuitive approach that is hard to match. For beginners or anyone with little experience editing videos the intuitive nature of the software will mean that you can use it without having to shoulder a steep learning curve. On the other hand more experienced users will also benefit – as they will be able to edit their videos that much more quickly and easily.

In a nutshell, it will benefit everyone – no matter how experienced or inexperienced they may be. With that in mind, it should be easy to see why it has such widespread popularity.

Comprehensive and Versatile

Even though its approach may be the part of it that stands out the most, Movavi Video Editor will not disappoint when it comes to its features. As a full-fledged movie editing software it is nothing less than versatile and you can use it to:

• Trim out unnecessary parts from your videos.
• Merge clips or video segments together in a particular sequence.
• Improve the video quality by manually adjusting the color settings or using the automatic ‘Magic Enhance’ feature.
• Correct common problems such as blurry, pixelated or shaky videos.
• Place customizable text within a video to create captions, watermarks, and more.
• Add audio tracks containing background music and voiceovers while regulating their sound levels.
• Pick and choose from numerous special effects, filters, and stylish animated transitions to improve the video’s appearance.

In short, you should have everything that you need – and could even decide to create a home movie of your own if you desire. Just be sure to experiment and see how different features react and combine with one another, as that is how you will be able to really make your videos look amazing with Movavi Video Editor.

Latest Tech

Online CFD Trading by XFR Financial

CFD means contracts for differences which are actually agreements between two parties to exchange the difference between opening and closing price of contract. CFDs are the derivatives and you do not own any underlying assets which mean that you do trade only on the fluctuations of the asset prices on which your contracts are based. CFD trading is beneficial for those XFR Financial traders who do not want to own the underlying assets and keep themselves away from the hassles of owning underlying assets.

What is online CFD trading?

Online CFD trading is the trading of CFDs through an online CFD trading platform. The online CFD broker like XFR Financial of iFOREX is the one who provides online CFD trading platform to the traders registering with themselves. Through online CFD trading a trader can take the advantage of fast trade execution, less costs and convenience. With a traditional broker like iFOREX, one had to call the CFD broker to execute any CFD order or take guidance. With online trading platform, things have become easier and now any online CFD trader can directly execute the CFD order from his/her computer or Smartphone with the help of online trading platform.

In order to start trading CFD online, you need to search for a good online CFD broker like XFR Financial and register an account with him. Most of the CFD brokers ask for some initial deposit to start trading with them. There are many online offers and discounts also available with some popular brokers. The online CFD broker provides an online trading platform for the traders who register with them. There are three types of platforms for online CFD trading which are downloadable, web based or mobile trading platforms. With downloadable you need to download the trading platform before starting to use it, for web based you don’t need to download any software and you can use it from anywhere and with any computer. All you need is a working internet connection and a device. Mobile trading platforms are optimized for trading in mobiles and they can be downloaded from the Application Stores.

Benefits of online CFD trading with XFR Financial

Online CFD trading XFR Financial provides a lot of benefits to the traders and here are the main ones-
CFD trading allows you to trade without owning assets and thus you can get the benefits of reduction in costs associated with ownership of assets.

You can trade in multiple markets like stocks, Forex, commodities and indices with FXCM or some other reliable broker. Those traders who have experience in trading on traditional stocks, commodities, Forex or indices market, can find CFD trading at FXCM a better option in which they do not need to own any of the assets.

You can get profits in both the direction of the market. Whether the prices of the underlying asset is going up or down, does not matter and you can still profit from both the conditions.

Latest Tech

How to Find the Right Digital Sales Job for You

Finding the right digital sales job can be challenging. There are just so many things that you need to consider: the salary, commission, hours, benefits, and roles amongst others. It has to be one of those Saas sales jobs that will make you happy and can keep you happy for a long time. Unfortunately, if you don’t do your homework, you could end up working in a dead-end job, earning barely enough to pay your rent, and being miserable day in and day out. This is why it is a great idea to know how to find the right job for you.

Know What the Right Digital Sales Job Is for You

In order to get the right job, you need to know what you are looking for. So, you need to do your homework and your research before you apply for any Saas sales jobs. One of the biggest mistakes that job candidates make when looking for vacancies is that they accept whatever is first offered.

Not all positions are created equal. The responsibilities and tasks may be the same, but the benefits, salary, and hours may be different. There are companies that know how to value their sales people. They provide the best things that they can offer. The rates are considerably good. On the other hand, there are companies that do not understand the value of their salespeople. They don’t see their employees as partners.

It is also important to know the details of the digital sales job. There are key attributes that you need to be aware of. For instance, you should ask what kind of sales method the company used. You may not be comfortable with the approach, and you’d end up doing something you hate. For instance, you may be required to do cold calling – and if you hate doing exactly that, you should reconsider applying for the job.

Establish Your Expectations and Limitations

There are things about your digital sales job that can make you happy, so it is an excellent idea to set your limitations and expectations before you even start looking for vacancies. Of course, you might not be able to find one of Saassales jobs that can meet all your expectations, but at least you need not waste time on opportunities that will only fail to make you happy in the long run.

Use Sales Recruitment Companies to Find You the Perfect Job

You don’t have to do the work yourself. The Internet gives you access to online recruitment companies that can help you prepare your resume and give you access to digital sales job opportunities that you may not be aware of.

These companies can match you with the best employers. They will assess your competence and take your expectations into consideration when they match you with vacancies that will suit you. They have access to many vacancies in their database, and it is to their advantage that they are able to fill these vacancies and help you find Saas sales jobs.

Latest Tech

Is It Still Beneficial To Register A Keyword Domain

When it comes time to reserve domain name services from your chosen provider, is it still as highly beneficial to register a keyword domain as it was several years ago? Many industry experts say no, while others will answer this question with a resounding yes. As always, the truth of the matter lies somewhere in the middle.




Why Did Exact Word Domains Become So Popular?

For a number of years, the recommended advice was to purchase Exact Match Domains (EMD’s). This advice was based on a number of (then current) factors.

The fact that the keyword was situated directly in the domain name itself was a powerful front ranking factor.
The fact that the keyword was present in the domain name was an excellent incentive for fellow webmasters to include this phrase in the anchor text that they would use to link to the site.

These factors played a crucial role in making EMD’s the overriding favorite choice of new webmasters who registered domain names over the course of several years. However, it should be noted that recent events may have partially or fully invalidated this advice.

Have Recent Google Updates Rendered The EMD Theory Obsolete?

A recent spate of Google updates may well have rendered the EMD theory obsolete. Recent studies by such highly respected SEO industry sources as High Position and others have shown that EMD rankings, which once averaged around the 13th position, have since slid down the page to their present position of 26th. Meanwhile, EMD’s that once ranked in the top 10, averaging around the 3rd position, have since slid down all the way to the 11th.

This downward trend was at first seen as a momentary blip on the radar that would soon adjust itself in the wake of further Google updates. However, there has been no noticeable upswing for EMD’s since the initial update. Therefore, many leading SEO industry authorities are sounding a serious note of caution to new webmasters when it comes to choosing this method of domain name branding.

Can EMD’s Still Be A Useful Concept For Websites?

It should be noted that there are some cases in which EMD’s can still be a very useful concept for new webmasters to consider when naming their official company website. For example, new studies have shown that websites that employ a domain name that is an exact match to the product on offer have continued to perform surprisingly well.

While choosing an EMD may not carry the built-in advantage that it once did, it may still prove worthwhile to employ it in some cases, such as in the scenario listed above. Newer concepts of domain name branding emphasize more intangible qualities, such as name recognition and the strategic use of URL extensions to increase your visibility and consumer appeal. Meanwhile, many SEO industry authorities are quick to point out that future Google updates may change the game even further.